Consumer-obsessed is the New Black

The Modern Merchandising Maturity Model

The Modern Merchandising Maturity Model

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Today’s digital, data-rich, and on-demand world requires brands to seriously reexamine traditional product creation and merchandising practices and the impact they have on economic and environmental sustainability. Progressing toward a consumer-obsessed model that protects brands’ profitability and our planet is no longer an option.

We at MakerSights have had the privilege to work with brands like Faherty, Taylor Stitch, and HOKA over the course of their transformation to consumer-obsessed product creation and merchandising. And now, we’ve compiled our learnings into this five-stage maturity model and 50-page guide that’s chock full of insights, opportunities, and best practices.

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